Chimney sweeping routes
Group appointments by service radius and flue type. Reserve ad budget for dates with availability.
Google Ads for chimney sweeps
Autumn slots fill before many households remember to book. Promote the areas where you still have a round, and compare attended sweeps with time spent driving.
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Group sweeps by round and flue
Qualify and measure enquiries
Ask about appliance and access. Compare completed sweeps by route and keep inspection enquiries separate.
Spend where the diary still has gaps
A campaign for a town you have already filled only creates a waiting list. Point the budget at postcodes you are driving through anyway.
Bookings that affect the round
A standard sweep before winter
Ask for the appliance and the town. A row of sweeps on one estate is the job the ads should be building.
A flue you do not sweep
Say which appliances you cover. A search for a specialist liner or a commercial plant should not use the domestic budget if you do not do that work.
An inspection rather than a sweep
Keep inspection enquiries separate. They take longer and are not the same as a booked sweep on a round.
What the booking page should ask
Appliance type, access and postcode. Compare completed sweeps by route. A long drive for a single chimney is a routing problem, even if the customer was pleasant.
What this looks like in practice
Autumn slots can fill before customers remember to look. Promote the areas with remaining rounds and compare attended sweeps with the time spent driving.
Questions before you spend on ads
When should a chimney sweep advertise?
Open campaigns for areas with upcoming space in the route. Ask about flue and appliance type before booking.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed sweeps linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
When should a sweep advertise?
When a round still has gaps, especially before the cold weather rush. Pause towns that are already full.
Is a large radius worth it?
Only if several bookings sit on the same route. One sweep at the edge of the map rarely pays for the fuel.
What should I track?
Attended sweeps and the time in the van. Cancellations on the morning of a round leave a hole you cannot easily refill.
Plan your campaign
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Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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