Dog training classes and sessions
Separate puppy groups from one-to-one training. Set coverage around venues, available dates and travel.
Google Ads for dog trainers
When the puppy group is full, the next course or a one-to-one slot may still be open. Show the dates and compare paid places by format.
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Separate classes from one-to-one
Qualify and measure enquiries
Ask about age and format requested. Track first sessions attended and blocks sold.
Advertise the course that has places
A full puppy course should come out of the ads the week it fills. Send the next enquiry to the following start date rather than a waiting list you do not want.
Owners looking for different help
A puppy class
Show the start date, the venue and how many places are left. Ask the puppy’s age so you are not enrolling a dog into the wrong course.
One-to-one training
Ask what they want help with in plain language, and where you are willing to travel. Price the block, not a single vague call.
Behaviour work you do not take
Say so. Those searches are urgent and will dominate the account if you leave them in.
What to track
First sessions attended and blocks or courses paid for. A message asking for advice is not a place sold.
What this looks like in practice
When the puppy group is full, new enquiries might fit the next course or a one-to-one slot. Show the dates clearly and compare paid places by format.
Questions before you spend on ads
Should I promote puppy classes and one-to-one sessions separately?
Show available start dates and travel coverage for each. Track paid places rather than queries for full groups.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of paid training places linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Is one campaign enough for classes and one-to-one?
No. The dates, the price and the places available are different. A full class will spend money you needed for private sessions.
What should the page show?
Dates, venue or travel area, and what the first session involves.
How do I know it paid?
Paid places that were attended, split by puppy group and one-to-one.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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