Holiday let direct bookings
Separate destination searches from searches for your property by name. Show availability and practical information for guests.
Google Ads for holiday lets
When summer weekends are nearly full, advertise short breaks or quieter dates. Check confirmed stays after cancellations, and compare income after booking fees.
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Separate your property name from destination searches
Qualify and measure enquiries
Track confirmed stays after cancellations. Compare net booking value after fees across direct and platform bookings.
Advertise nights that are empty
A destination search is expensive and shared with every other let nearby. Use it when you have dates to fill, and send people to live availability.
Searches that mean different things
Your property by name
These are people who already found you. Keep them separate so you can see what new guests cost.
A destination and a date
Send them to the nights that are free. Pause dates that are booked.
A gap you want to fill
A midweek break in a quiet month needs its own message. Do not describe the cottage as if every week in August is open.
What to count
Confirmed stays after cancellations, and the booking value after fees. A direct booking and a platform booking are not the same margin.
What this looks like in practice
When summer weekends are nearly full, focus on short breaks or quieter dates with room. Check confirmed stays after cancellations and compare income after booking fees.
Questions before you spend on ads
Can I use ads to fill gaps between holiday bookings?
Promote dates with genuine availability and link to the right booking page. Count stays after cancellations and compare net booking value.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of confirmed stays linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Are Google Ads better than the platforms?
They can be, for dates you would otherwise discount, if the page shows live availability and the total cost is honest.
What should I pause?
Any date that is already booked. Sending guests to a full week wastes the click and annoys them.
How do I judge it?
Stays that happened, after cancellations, and what you kept after fees.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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