Childcare places and tours
Advertise locations and age bands with actual capacity. Give parents the information they need before booking a visit.
Google Ads for nurseries and childcare
Two mornings next month is a different place from a full week next term. Use the days, the age and the start date to decide who should tour.
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Advertise places you can offer
Qualify and measure enquiries
Collect intended start date and days required. Measure attended tours and accepted places.
Ask for days and a start date
A tour for an age group that is full wastes the family’s time and your staff. Put the waiting list or the next space on the page before they book a visit.
Families looking for different places
A funded or part-week place
Ask which days and the child’s age. Show if those sessions exist at that nursery.
A full-time place
Say the rooms that have space and when a start is possible. A full baby room should not be advertised.
A second site
Send the family to the nursery that covers their journey. One campaign for every branch hides which room is full.
What the tour request should ask
Child’s age band, days needed and intended start, without collecting more than you need to offer a visit. Measure tours attended and places accepted.
What this looks like in practice
A family looking for two mornings next month needs different availability from one seeking a full week next term. Use the requested days, age band and start date to qualify tours.
Questions before you spend on ads
How do I advertise nursery places without creating a waiting list?
Show age bands, start dates and days with capacity. Compare attended tours and accepted places by setting.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted nursery places linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should a full room still be advertised?
No. Advertise the rooms with space, or be clear about the waiting list.
What should parents see first?
Location, ages you take, and whether the days they need are possible.
What is a result?
An accepted place after a tour, not every brochure download.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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