Pest-specific enquiries
Separate active problems, such as wasps or rodents, from commercial contracts. Advertise only treatments you provide.
Google Ads for pest control
A wasp nest and a shop that wants ongoing monitoring are different visits. Keep them separate and record follow-up visits so you can see what each treatment costs to deliver.
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Advertise pests you treat
Qualify and measure enquiries
Ask what was seen, where and when. Track inspections, treatments booked and repeat visits by pest type.
Separate emergencies from contracts
Wasps are seasonal and urgent. A commercial contract is a scheduled visit. One budget will be spent on nests in August if you mix them.
Call-outs that need different treatment
Wasps or hornets
Ask where the nest is and the postcode. Only run the ads when a technician can attend.
Rodents
Ask what they have seen and where. A single house and a block of flats are different jobs.
A commercial contract
Ask for the type of premises. This is not an emergency nest, and it should have its own page.
What to record
What was seen, where, and when. Track inspections, treatments booked and repeat visits by pest. Do not advertise pests you do not treat.
What this looks like in practice
The person calling about a wasp nest needs a different visit from a shop that wants ongoing monitoring. Keep the enquiries separate and record follow-up visits so you can see how much each treatment costs to deliver.
Questions before you spend on ads
Should commercial pest monitoring share a budget with call-outs?
Separate recurring contracts from urgent treatments. Track follow-up visits so the cost of completing a treatment is visible.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed treatments linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should every pest share one ad?
No. Split the ones you treat often. Exclude the rest so you are not a free helpline.
What belongs on the page?
The pests you treat, the area, and whether you offer a contract or a one-off visit.
What is a result?
Treatments booked and follow-up visits, by pest type.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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