Legal enquiries by practice area
Separate practice areas such as conveyancing, family law and wills where the firm offers them. Explain how clients can make an initial enquiry.
Google Ads for solicitors
A conveyancing enquiry needs different intake from a will appointment. State the matters you accept, and keep case information in the firm’s system.
Request a consultation
Split the practice areas you offer
Qualify and measure enquiries
Track accepted matters alongside consultation bookings. Keep matter details in the firm’s system.
Measure matters you accept
An initial consultation is not an instruction. Track matters you open, and do not put case detail into the ad account.
Enquiries for different departments
Conveyancing
Ask whether they are buying, selling, or both, and the area of the property, in your own intake. Send the ad to that department.
Wills
A shorter appointment. Keep it apart from disputes and from conveyancing so the budgets match the work.
Family or other matters
Only advertise matters the firm takes. A page that lists everything produces calls the departments will decline.
What reporting should contain
Consultations booked and matters accepted. Case facts stay in the firm’s system, not in advertising tags.
What this looks like in practice
A conveyancing enquiry needs different intake questions from a will appointment. State which matter types the firm accepts and keep case information in internal systems.
Questions before you spend on ads
How do I qualify legal enquiries without sending case details to ad platforms?
Use a clear practice-area route and record accepted matters internally. Keep notes about the case out of advertising reports.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted matters linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should one campaign cover the whole firm?
No. Each practice area has different intake and a different value. Split the ones you want to grow.
What should the page say?
Which matters you take, how to enquire, and which office.
What is a result?
A matter the firm accepts, not every contact form.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
Request a free consultation