Bathroom refurbishment enquiries
Separate full refurbishments from adaptations and small repairs if the team handles them. Show what your quote covers.
Google Ads for bathroom fitters
A family keeping the same layout can describe the job more easily than someone moving the plumbing. Ask what stays and what moves before you book a survey.
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Split refits from smaller jobs
Qualify and measure enquiries
Ask about property, layout, timing and fixtures. Track site visits, quotes and projects won.
Ask whether the layout changes
Moving a soil pipe is a different job from replacing a suite in the same place. The ad and the form should force that distinction before anyone visits.
Customers at different stages
A full bathroom replacement
Ask about the property, whether they have chosen fittings, and when they want it done. Show what your quote includes, including making good.
An adaptation or a wet room
These need different access and sometimes a longer lead time. Only advertise them if that is work you take.
A repair or a leaking shower
If you do not want call-out repairs, say so. Otherwise give them a separate route so they do not sit in the refit campaign.
What a survey request should include
Ask about the property, whether the layout changes, the timing and who is supplying the fittings. Track site visits, quotes and projects you win.
What this looks like in practice
A family that wants to keep the layout can usually describe the job more easily than someone moving the plumbing. Ask what stays and what moves before booking a survey.
Questions before you spend on ads
What should a bathroom fitting enquiry form ask?
Separate like-for-like refits from jobs where plumbing or layout changes. Ask for the property, desired scope and dates before offering a survey.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted refits linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should fitters advertise ‘cheap bathrooms’?
That search attracts people who have not thought about plumbing, tiling or how long the room will be out of use. Describe the job you price instead.
What should the landing page show?
Recent jobs, what the quote covers, and the areas you survey. A price range is useful if it matches the work you actually do.
How do I measure it?
Count surveys that become an accepted quote. A full diary of surveys with no deposits is a message problem, not a traffic problem.
Plan your campaign
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