Driveways and paving projects
Group resin, tarmac and block paving only where you offer them. Show examples of work and areas you serve.
Google Ads for driveway and paving installers
Two drives with the same area can need different groundwork. Ask about the existing surface, drainage and access, and look at surveys that become accepted quotes.
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Advertise the finishes you lay
Qualify and measure enquiries
Ask for surface area, drainage and access. Track priced surveys and accepted installations.
Ask about access and drainage
A beautiful photo of resin is a problem if you lay block paving. Show the work you do and name the finishes you do not.
Projects that price differently
Block paving
Ask for approximate area, what is there now, and whether vehicles need to get past the job. Show local examples.
Resin or tarmac
Only if you install them. The preparation is different and the searches should not subsidise a finish you subcontract unwillingly.
A repair rather than a new drive
A sunken patch is a smaller job. Give it a route of its own or exclude it if you only want full installs.
What the survey should start with
Approximate area, current surface, drainage worries and access for materials. Track priced surveys and accepted installations.
What this looks like in practice
Two drives with equal square footage may need different groundwork. Ask about the existing surface, drainage and access, and look at surveys that turn into accepted quotes.
Questions before you spend on ads
How do I qualify a driveway enquiry before visiting?
Ask about surface area, access and drainage. Record surveys and accepted quotes by surface type so you can see which work pays.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted paving jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should one ad group cover every surface?
Only the surfaces you lay. Split them if the margins differ, so you can stop a finish that wins clicks and loses money.
What do customers need to see?
Photos of your work, the areas you cover, and what a quote includes, such as edging and drainage.
How do I measure it?
Accepted installations after survey. A week of free visits with no quotes accepted means the traffic is too early or too far away.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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