Choose treatments to promote
Start with treatments with appointment availability and sufficient gross profit. Consider revenue, treatment time and consumables before setting a budget.
Google Ads for beauty salons
Reach people searching for a treatment near the salon, and measure the path from the click to an appointment they attend.
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Build campaigns around treatments with space
Target your real catchment
Use the postcodes clients travel from to choose your service radius. Show the salon location, treatment price and booking options on the landing page.
Track confirmed appointments
Record booking clicks separately from confirmations. If your booking system supports it, reconcile attended appointments and report new and returning clients separately.
Searches that fill different chairs
A treatment with spare appointments
Start with treatments that have time in the book and enough margin after products and appointment length. Show the price and the salon location.
A search for the salon by name
Keep brand searches separate from people looking for a treatment nearby. Otherwise you cannot see what it costs to win a new client.
A treatment you are fully booked for
Pause it or send people to a waiting list. Paying for clicks you cannot take trains clients to book somewhere else.
What to count after the click
Record booking clicks separately from confirmed appointments. If the booking system allows it, reconcile who attended and report new and returning clients separately. Look at cancellations before you give a busy treatment more budget.
Measure demand by campaign
Separate searches for your salon by name from searches for a treatment nearby. Review cost per confirmed appointment by treatment and adjust for cancellations when reporting attended appointments.
What this looks like in practice
A quiet Tuesday can take an hour-long facial, while Saturday might only have time for brow appointments. Send each ad to the matching booking screen and look at attended appointments before giving the busier treatment more budget.
Questions before you spend on ads
How do I fill weekday treatment slots?
Send each campaign to the treatment and booking times you want to fill. Compare attended weekday appointments by treatment after cancellations.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended treatments linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Which treatments should a salon advertise first?
The ones with appointment space and enough gross profit after time and products. A fully booked Saturday service does not need more ads.
How far should the campaign reach?
Use the postcodes clients already travel from. A larger radius only helps if those clients will make the journey for that treatment.
What is a real booking?
Someone who attends. A reserved slot that is cancelled or missed should be visible before you raise the budget.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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