Manicures and nail appointments
Promote services with capacity, such as BIAB, gel removal or nail art. Explain which appointments need extra time.
Google Ads for nail salons
A removal and a new set can take twice as long as an infill. Let people pick the right slot, and count paid bookings plus whether they came back.
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Promote treatments that have time
Qualify and measure enquiries
Record confirmed bookings and deposits. Track appointment value by treatment and separate no-shows.
Separate long appointments from infills
If Saturday is full, advertise weekday sets. A campaign that only sells the day you cannot offer trains clients to another salon.
Appointments with different lengths
A new set or BIAB
Show the time it takes and the price. These are the longer slots.
An infill
Shorter, often a regular client. Let regulars book without spending the new-client budget.
Nail art or a removal
Art needs extra time. A removal on its own may not be the booking you want unless it leads to a new set.
What to measure
Confirmed bookings, deposits if you take them, and who attends. Track no-shows separately. Look at appointment value by treatment.
What this looks like in practice
A removal and new set might need twice as long as an infill. Let people choose the right slot online and count paid bookings, including whether they came back for the next appointment.
Questions before you spend on ads
How do I stop long nail appointments taking the wrong slots?
Link ads to the right treatment duration. Keep removals, full sets and infills distinct when checking bookings and rebookings.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended nail appointments linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
What should a salon advertise first?
The treatment and the day that still have chairs free.
Are from-prices useful?
Yes, if they match a defined treatment. A from-price that becomes twice the price at the desk causes no-shows.
What is a result?
A paid appointment that was attended, and a rebook.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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