Emergency roadside recovery
Distinguish breakdown calls from pre-booked vehicle transport. Run urgent ads only when a dispatcher and truck are available.
Google Ads for breakdown recovery
A driver stuck on a dual carriageway needs a truck now. A dealer moving a non-runner can book ahead. Run urgent ads only when a driver and a truck are free.
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Separate live breakdowns from booked transport
Qualify and measure enquiries
Collect pickup postcode, vehicle condition and destination. Measure dispatched and completed recoveries separately.
Turn urgent ads off when the trucks are out
Paying for breakdown clicks you cannot attend wastes the budget and leaves drivers stranded. Pause the urgent campaign when every truck is committed.
Jobs with different timing
A vehicle that will not move
Collect the pickup postcode, what the vehicle is doing, and whether it is in a dangerous place. Dispatch only if you can give a realistic arrival.
A booked move of a non-runner
Dealers and garages can wait for a slot. Ask for the destination and when the vehicle must arrive.
A search for membership or a national brand
If you sell local recovery rather than a national policy, exclude those searches. They are a different purchase.
What dispatch needs before you accept the job
Pickup postcode, vehicle condition and destination. Measure jobs you dispatch and jobs you complete, and keep an eye on mileage. A completed recovery across three counties can lose money.
What this looks like in practice
A driver stranded on a dual carriageway needs a response now, while a dealer moving a non-runner can book ahead. Compare each campaign with the trucks you actually sent and the mileage each job took.
Questions before you spend on ads
Should I run breakdown ads overnight?
Run them when someone can answer and dispatch. Ask where the vehicle is and whether it rolls before committing the truck.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed recoveries linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Can a recovery firm leave ads on overnight?
Only if someone can answer and a truck can go. Otherwise you pay for calls you will miss.
What should I exclude?
Searches for national breakdown clubs, scrap value and jobs, unless that is work you want.
Which number matters?
Completed recoveries you had the capacity to take, not every phone call. Compare them with the miles driven.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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