Accident repair and cosmetic work
Separate bumper scuffs and paint repairs from accident damage requiring inspection.
Google Ads for car body repair
A customer may call a damaged door a scratch until you see it. Ask for a wide photo and a close-up before you book workshop time.
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Separate cosmetic work from accident repairs
Qualify and measure enquiries
Ask for photos and vehicle details. Compare estimate appointments, authorised repairs and jobs completed.
Use photos before you hold a ramp
Estimate appointments are expensive if the job was never a repair you could authorise. Record which estimates become booked work.
Damage that should be triaged differently
A scuff or a bumper repair
These can often be quoted from photos. Ask for the vehicle and a clear picture, and show a realistic turnaround.
Accident damage
This needs an inspection. Say whether you deal with insurers, and keep those enquiries apart from cash cosmetic work.
A dent or a scratch the customer cannot describe
The form should ask for photos. A phone description of ‘a mark on the door’ is not enough to book a day in the booth.
What the estimate request should include
Vehicle details, how the damage happened in brief, and photos. Compare estimate appointments, authorised repairs and jobs completed. Keep insurer enquiries separate from customer-paid work if the admin differs.
What this looks like in practice
A customer may call a damaged door a scratch until you see it. Request a wide photo and a close-up before booking workshop time, and record which estimates become authorised repairs.
Questions before you spend on ads
Can photos help me screen repair enquiries?
Ask for a close-up and a full view of the panel. Route structural damage to inspection and compare authorised estimates with booked repairs.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of authorised repairs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should a bodyshop advertise insurance work and private work together?
Only if the same team handles both. The questions and the time to authorise the job are different.
Can photos replace a visit?
For small cosmetic jobs, often enough to decide if it is worth booking. Structural or accident damage still needs an inspection.
What should I report?
Jobs you complete and estimates that were authorised. A diary full of look-and-see appointments is not a full workshop.
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