Property energy assessment bookings
Separate domestic and commercial EPC enquiries where you offer both. Show realistic survey coverage and lead time.
Google Ads for EPC assessors
A landlord with several flats may need a run of appointments in one block. Give multi-property enquiries a clear route and track certificates issued after the visit.
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Separate domestic and commercial EPCs
Qualify and measure enquiries
Ask for property type and address area. Count attended surveys and issued certificates separately.
Show realistic lead times
People often need the certificate for a sale or a let. Say how quickly you can visit the areas you cover, and do not advertise towns you cannot reach this week.
Instructions that book differently
A single home
Ask for the property type and the postcode. A flat and a detached house take different time.
A landlord with several flats
Ask how many and whether they are in one building. Grouping visits is the point of the enquiry.
A commercial EPC
Different building, different fee. Only advertise it if you are accredited for that work, and keep it out of the domestic campaign.
What to measure
Attended surveys and certificates issued. A booking that was cancelled because the property was not accessible should be visible.
What this looks like in practice
A landlord with several flats may need multiple appointments in one block. Give multi-property enquiries a clear route and track certificates issued after attended visits.
Questions before you spend on ads
How can I attract EPC bookings for several properties at once?
Give landlords a route to list property count and area. Compare attended surveys and issued certificates against travel time.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of issued certificates linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Is a domestic campaign enough?
If you also do commercial, split it. The search terms and the fees are different.
What should the page state?
The areas you cover, typical lead time, and what you need access to on the day.
What is the result?
Certificates issued after a visit you were able to complete.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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