Google Ads for property, removals & storage
Measure valuations, accepted quotes and signed instructions as separate outcomes.
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Separate availability from intent
A storage enquiry needs an available unit. A valuation needs a property in the branch’s patch. Track move-ins, valuations and signed instructions against their own campaigns.
Where should the first ad budget go?
Keep the first request tied to branch and capacity.
A valuation needs a property in the branch’s patch and a move needs a crew on the right date. Track signed instructions, deposits or move-ins as separate outcomes.