Storage unit reservations
Advertise unit sizes and dates with availability. Distinguish short-term personal storage from business units if both are offered.
Google Ads for storage facilities
When small units sell out, pause those sizes or show the next date. Measure move-ins so enquiries for sizes you do not have do not inflate the results.
Request a consultation
Advertise sizes that are free
Qualify and measure enquiries
Track paid reservations and move-ins by unit size. Keep general price enquiries separate.
Separate household storage from business units
A student storing a few boxes and a business wanting a unit they visit weekly are different offers. Say which you have.
Enquiries that fail at the size
A small unit
Show the sizes that are free and the site. Pause a size when it is gone.
A short notice move-in
Only if you can do it. Otherwise say the next date. People searching tonight expect a unit tonight.
Business storage
Ask what they are storing only in general terms, and whether they need frequent access. Keep this apart from household storage.
What to measure
Paid reservations and move-ins by unit size. A price enquiry for a size you do not have is not a reservation.
What this looks like in practice
When small units sell out, pause campaigns for those sizes or show the next available date. Measure move-ins so enquiries for unavailable sizes do not inflate results.
Questions before you spend on ads
What should storage ads do when a popular size sells out?
Pause the size or show its next available date. Measure move-ins and how often demand exceeds availability by size.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of paid move-ins linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should every size stay in the ads?
Only sizes with availability. A full size should be paused the day it fills.
What should the page show?
The site, the sizes you have, and how to reserve one.
What is a result?
A move-in, by size.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
Request a free consultation