Garage door repairs and installations
Separate stuck doors and opener faults from new doors. Show supported mechanisms and brands if relevant.
Google Ads for garage door repair and installation
A stuck roller door and a customer choosing a new sectional door need different appointments. Ask for the mechanism and the opening size before you send someone.
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Separate repairs from new doors
Qualify and measure enquiries
Collect door type, fault and opening dimensions. Review completed repairs and accepted installation quotes.
Name the mechanisms you work on
If you repair rollers but not side-hinged doors, say so. The wrong mechanism is a wasted visit and a part you do not carry.
Jobs that start with different facts
A door that will not open
Ask what type of door and what it is doing. Urgent repairs only make sense when an engineer can attend.
An opener fault
This can be a shorter visit than a new door. Keep it in the repair campaign and ask for the make if they know it.
A new door
Ask for the opening size and the style they want. This is a quote, with a longer lead time than a repair.
What the enquiry should include
Door type, the fault or the rough opening size, and the postcode. Review completed repairs and accepted installation quotes separately.
What this looks like in practice
A stuck roller door and a customer shopping for a new sectional door need different appointments. Ask for the mechanism and dimensions before sending someone out.
Questions before you spend on ads
How do I separate garage door faults and installations?
Ask about the mechanism and opening dimensions. Route opener faults and replacements to different appointment queues.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted door jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should new doors and repairs share a budget?
No. Repairs are urgent and smaller. New doors are quoted and can wait. A storm will spend the whole account on stuck doors if you let it.
What should the page show?
The mechanisms you repair, whether you supply new doors, and the area you cover.
What is a result?
Repairs completed and installation quotes accepted.
Plan your campaign
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