Kitchen fitting projects
Separate complete renovations from fitting a customer-supplied kitchen. Explain which trades the estimate covers.
Google Ads for kitchen fitters
Some customers have units arriving next week. Others are still comparing layouts. Give fit-only and full refits separate pages so the first call starts at the right stage.
Request a consultation
Separate fit-only from full refits
Qualify and measure enquiries
Ask whether plans and units are ready. Track design visits, deposits and scheduled installs.
Say which trades the estimate covers
Plumbing, electrics and plastering are where quotes unravel. State what you include before they enquire.
Projects at different stages
Units already on order
Ask for the delivery date, whether plans exist, and if services need moving. This is a fitting slot.
A full refit you design or supply
Ask about the room and the timing. These need a design visit, not a fitter next Tuesday.
A door swap or a worktop
Smaller work. Advertise it only if you want to fill gaps. Otherwise it will interrupt the refit diary.
What to ask before a visit
Whether plans and units are ready, what has to move, and the postcode. Track design visits, deposits and installs booked.
What this looks like in practice
Some customers have units arriving next week. Others are still comparing layouts. Give fit-only and full refits separate pages so your first call starts at the right stage.
Questions before you spend on ads
Should I advertise fit-only and full kitchen refits together?
Use different pages so the customer can say whether the units are already ordered. Track deposits and scheduled installs for each scope.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of scheduled kitchen installs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Why do kitchen ads attract early browsers?
The page talks about dream kitchens and never asks whether units exist. Ask that in the first screen.
Should fit-only and supply share a campaign?
No. The customer is at a different stage and the sales process is different.
What is a result?
A deposit and an install date, not a kitchen they are still imagining.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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