What to advertise
Give roof leaks and planned replacements separate campaigns. A repair enquiry and a full survey have different values and lead times.
Google Ads for roofers
After rough weather the phone fills with slipped tiles. Keep a separate route for homeowners planning a re-roof, who need a visit date and a realistic timescale.
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Separate leaks from replacements
What customers need before they enquire
Show the areas your crews can cover and give customers a way to describe the roof type, damage and access.
How to measure booked work
Track completed surveys, issued quotes and won work. Keep inspection requests separate from paid repairs.
Enquiries that need different handling
A leak or slipped tiles
Ask for the area, the roof type and a photo if they can take one safely from the ground. Triage before you promise a slot.
A planned re-roof
Ask whether they own the building and whether a survey already exists. This is a quoted project.
A flat roof, chimney or guttering job you do not do
Exclude it or give it a page only if that crew exists.
What to measure
Surveys completed, quotes issued and work won. Keep inspection requests separate from paid repairs. For a replacement, confirm what a surveyor needs to see before a price is issued.
Example campaign decision
For a planned replacement, ask whether the prospect owns or manages the building and whether they already have a survey. A photo upload can help triage repair enquiries, but confirm what a surveyor needs to see before issuing a quote.
What this looks like in practice
After rough weather, the phone might ring all morning with slipped tiles. Keep a separate enquiry route for homeowners planning a re-roof, who will want to know when you can visit and how long the work might take.
Questions before you spend on ads
Can I advertise roof repairs when my replacement diary is full?
Give repairs a separate campaign and name the roof types and postcodes your crew can cover. Log accepted repairs separately from replacement surveys.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted repair jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should storm repairs and re-roofs share a budget?
No. After a storm the repairs will spend everything. The re-roof enquiries are slower and worth protecting.
What should the page ask?
Roof type, what has happened, the postcode, and a ground-level photo where it is safe.
What is a result?
Paid repairs and accepted re-roof quotes, reported separately.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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