Windows and doors by project type
Separate replacement windows, external doors and individual repairs. Show material options and survey coverage.
Google Ads for window and door installers
A blown unit can be a repair even when the customer asks for new windows. Give repair and replacement different routes, and track what goes ahead after the survey.
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Separate replacements from repairs
Qualify and measure enquiries
Collect opening count, property type and timescale. Track surveys and accepted installation quotes.
Show the materials you install
If you fit uPVC and not timber, say so. The survey is wasted when the material was never something you supply.
Projects that quote differently
Replacement windows
Ask how many openings, the property type and the timing. Show the area you survey.
An external door
Often one opening and a different product. Keep it visible if that is work you want, or it will be lost inside a whole-house window ad.
A repair or a misted unit
A smaller job. Advertise it only if the workshop can do it. Otherwise exclude it so it does not crowd out full replacements.
What the survey request should ask
How many openings, the property, the material if they care, and the postcode. Track surveys and quotes accepted.
What this looks like in practice
A blown unit can be a repair even when a customer asks for new windows. Give repair and replacement enquiries different routes and track what goes ahead after the survey.
Questions before you spend on ads
Should I advertise window repairs as well as replacements?
Keep them separate if you do both. Ask how many openings are affected and track the type of work actually accepted after survey.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted glazing quotes linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should repairs and full replacements share a budget?
No. Repairs are quicker and cheaper. They will either waste the replacement budget or be ignored by it.
What should the page show?
Materials you install, example work, and how a survey is booked.
What is a result?
An accepted installation quote after a survey.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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