Security installation enquiries
Separate new CCTV and alarm installations from servicing or repair. Show supported properties and equipment.
Google Ads for CCTV and alarm installers
A warehouse may need a design visit before any quote. A homeowner may only need a recorder replaced. Separate installations from service calls.
Request a consultation
Split new systems from repairs
Qualify and measure enquiries
Ask about site size, system type and coverage needs. Track site surveys and accepted installations.
Ask about the site before you survey
A quote without the number of doors, the area to cover or whether it is a home or a commercial site is a guess. Get that on the form.
Sites that need different visits
A home CCTV or alarm install
Ask what they want to see or protect, and whether cabling is acceptable. Show the property types you fit.
A commercial system
This usually needs a design visit. Ask about the building use, rough size and when you can walk the site.
A fault or a service visit
A camera down or a beeping panel is not a new install. Give it a repair route and only advertise it when an engineer can attend.
What a survey request should include
Site type, what they want covered, and the town. Track surveys and accepted installations separately from repair visits. Report quotes agreed, not every brochure download.
What this looks like in practice
A warehouse may need a design visit before any quote, while a homeowner may just need to replace a recorder. Separate installations from service calls and report quotes agreed.
Questions before you spend on ads
Can CCTV maintenance and installations share an enquiry page?
Ask first whether there is an existing system. Keep service visits separate from design surveys and report quotes accepted by type.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of accepted security jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should installers bid on ‘cheap CCTV’?
Those searches often want a DIY kit. If you sell installed systems, say that in the ad so the kit buyers do not call.
What belongs on the landing page?
The properties you cover, example layouts without brand clutter, and how a survey works.
How do I measure it?
Accepted installations for new work, and completed repair visits for faults. Do not add them together.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
Request a free consultation