Fire risk assessment bookings
Target premises you can assess. Separate small commercial sites from complex or multi-site enquiries.
Google Ads for fire risk assessors
A company with several shops may want visits grouped by area. Ask how many premises and what they are used for, then track assessments completed rather than forms.
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Separate small sites from complex ones
Qualify and measure enquiries
Collect building use, size and timing. Track accepted assessments and completed reports.
Target premises you assess
A huge industrial site and a single shop are different instructions. Say which you take so the form is not full of work you will refer on.
Instructions that need a scope
A small commercial unit
Ask for the use of the building and the town. These can often be booked as a single visit.
Several sites
Ask for the number of premises and whether they want them grouped. Travel is part of the fee.
A complex or sleeping-risk building
Only advertise this if you assess it. Otherwise exclude the searches. The caller usually has a deadline.
What the booking should collect
Building use, approximate size and when they need the visit. Track accepted assessments and reports issued.
What this looks like in practice
A company with several shops may want visits grouped by area. Ask about premises count and use when taking enquiries, then track assessments completed rather than forms alone.
Questions before you spend on ads
How do I advertise multi-site fire risk assessments?
Ask for premises count, building use and preferred times. Track completed assessments and whether visits can be grouped practically.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed assessments linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Is one campaign enough for every premises type?
No. Split the buildings you assess often from the ones that need a specialist. Decline the rest in the ad copy.
What should the page explain?
Which premises you cover, what the report is for, and how to book a visit.
What counts as a result?
Assessments completed and reports delivered, not downloaded checklists.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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