Dental appointment demand
Separate new-patient exams from elective treatment consultations. Show location and the appointment options available.
Google Ads for dentists
A practice with hygienist slots and few new-patient exams should advertise the appointments it can give. Keep patient details in the practice system.
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Match ads to the book
Qualify and measure enquiries
Track confirmed appointments and attendance in aggregate. Avoid sending clinical information to ad platforms.
Keep clinical detail out of ad platforms
Report appointment totals, not diagnoses. The ad account should know that a new-patient exam was booked, not why the patient is coming.
Appointments with different capacity
A new-patient exam
Show the practice location and how to book. If new-patient slots are scarce, do not advertise them just because the search is popular.
A hygienist visit
These are often easier to offer. Give them a route of their own when that is the capacity you have.
Elective treatment
Implants, straightening and whitening attract different people and different consultation lengths. Only advertise treatment you can consult on, and keep the claims factual.
What reporting should include
Confirmed appointments and who attended, in aggregate. Separate new patients from people already registered if you can do that inside the practice, then use the totals to judge the ads.
What this looks like in practice
A practice with hygienist slots but few new-patient exams should advertise the appointments it can actually offer. Use appointment totals to assess demand and keep patient details in the practice system.
Questions before you spend on ads
Can I advertise new-patient exams when the practice is busy?
Promote only appointment types with availability. Review attended appointments in aggregate and keep clinical information in practice systems.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended appointments linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Can a dental practice put treatment details in Google Ads?
Keep the ads factual and keep clinical information in the practice system. Do not pass notes or diagnoses into the ad platforms.
What should we advertise if the book is uneven?
The appointments you can offer this month. Pause a treatment when the consultation diary is full.
Which number matters?
Attended appointments by type. A click to the booking page is not a patient in the chair.
Plan your campaign
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