Home care assessment enquiries
Separate live-in care and hourly support if both are available. Explain coverage and availability to families.
Google Ads for home care agencies
A family may need two visits a week in a postcode you already cover. Check that early, and look at care that starts rather than every first phone call.
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Separate live-in care from hourly visits
Qualify and measure enquiries
Record whether an enquiry is in area and can be served. Follow through to assessments and agreed care packages.
Say where you have carers
An enquiry outside the patch, or for hours you cannot staff, should be declined on the page. Paying for it twice a week does not create a carer.
Packages that need different checks
Hourly visits
Ask for the area and the rough number of visits. Say if you have capacity there before they complete a long form.
Live-in care
This is a different team and a different price. Only advertise it if you can introduce a carer.
A placement you cannot cover
Night waking cover or a town you do not serve should be excluded. Families in a hurry will call anyway if the ad is vague.
What to follow through
Record whether the enquiry is in area and can be staffed. Follow it to an assessment and an agreed package. A call you cannot help is not a lead to optimise toward.
What this looks like in practice
A family may need a visit twice a week in a postcode you already cover. Check availability early and look at care packages that start, rather than every initial phone call.
Questions before you spend on ads
How do I avoid home care enquiries we cannot take on?
Show the coverage and types of support currently available. Track agreed packages internally, with personal care needs kept in your own system.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of care packages started linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should an agency advertise the whole county?
Advertise the patches where carers already work. A new patch needs staff before it needs ads.
What should the page say first?
The areas you cover, the types of visit you provide, and how an assessment works.
What is a result?
A care package that started, not an assessment you could not staff.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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