Dietetic consultation bookings
Show appointment format, clinic location and broad service areas. Keep ad copy focused on the service offered.
Google Ads for dietitians
One person wants a video appointment. Another wants a clinic they can reach after work. State both clearly and compare attended first consultations in aggregate.
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Show the format and the place
Qualify and measure enquiries
Measure attended first consultations and follow-up bookings. Keep clinical records in your practice system.
Report totals, not case notes
The ad account can record that a first consultation was attended. The reason for the referral stays in the practice system.
Searches that need a clear next step
A clinic appointment
Show where you consult and which days. People comparing local clinics need the address before they enquire.
A video consultation
Say who it is for and how the appointment runs. Keep it separate from in-person slots so you can see which diary fills.
A service you do not offer
If you do not take a particular type of referral, the page should say so. Paying for that search creates enquiries you will decline.
What to measure
Attended first consultations and follow-up bookings, as totals. Do not put dietary or medical detail into advertising tags or form fields that feed an ad platform.
What this looks like in practice
A patient may prefer video, while someone else is looking for a clinic they can reach after work. State the options clearly and compare attended first consultations using aggregate figures.
Questions before you spend on ads
How do I market clinic and video dietitian appointments?
Make both options clear, including times and locations. Compare aggregated attended appointments by format without sharing clinical notes.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended consultations linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should dietitians advertise health outcomes?
Describe the service and how to book. Do not promise results, and do not use case histories in ads.
How wide should the area be?
For clinic work, the distance people will travel. For video, the areas you are set up to see, which may still be limited.
What is a useful conversion?
An attended first consultation. A contact form with clinical detail in it is a privacy problem as well as a weak lead.
Plan your campaign
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Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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