What to advertise
Separate emergency faults, EICRs and planned electrical upgrades to control bids and match different schedules.
Google Ads for electricians
An inspection for a landlord with several flats needs a different quote from a homeowner with one tripped circuit. Send each advert to the form that matches the job.
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Separate faults, certificates and upgrades
What customers need before they enquire
Use dedicated quote pages for landlords and homeowners. Ask about property type and urgency so the team can route each request.
How to measure booked work
Measure completed visits, certificates and booked upgrades separately. Exclude training, jobs and parts searches when they do not match the service.
Work with different schedules
An emergency fault
Only advertise this when someone can answer and attend. Ask for the postcode and what has happened, without asking for a diagnosis in the ad account.
An EICR
Ask for property size and whether it is one address or several. Landlords and agents are a different rhythm from a homeowner.
A consumer unit or a rewire
These are quotes. Route them to a survey request and compare the quote-to-job rate on its own.
What to measure
Completed visits, certificates issued and booked upgrades, separately. Repeat instructions from a landlord are part of the result, not only the first visit.
Example campaign decision
For an EICR campaign, ask for property size and whether the customer manages one address or several. For consumer unit work, route enquiries to a quote request and compare the quote-to-job rate separately.
What this looks like in practice
An inspection for a landlord with six flats needs a different quote from a homeowner with one tripped circuit. Let each advert lead to the relevant form and judge the work by repeat instructions as well as first visits.
Questions before you spend on ads
Should I advertise EICRs and emergency faults together?
Use separate booking routes. Landlords may want several certificates on the same day, while a fault call needs a response your team can deliver quickly.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed electrical jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should emergency call-outs run all night?
Only if you answer and attend. Otherwise the calls become complaints and the budget is gone by morning.
What searches should I remove?
Apprenticeships, wholesale parts and DIY how-to queries. They are not jobs.
How do I compare job types?
Look at attended work and the jobs that were paid, split by fault, certificate and upgrade.
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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