EV charge point faults
Separate repair from new-installation searches. List supported hardware and explain the warranty enquiry process.
Google Ads for EV charger repair specialists
Someone whose charger stopped overnight may be inside a warranty. Ask for the make and the symptom, and record how many enquiries become chargeable repairs.
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Separate faults from new installs
Qualify and measure enquiries
Ask for charger make, fault and location. Track diagnosed and completed repairs separately.
List the hardware you repair
If you only repair certain makes, say so in the ad. Calls for a unit you cannot open are an expensive way to give someone another firm’s phone number.
Faults that need a different first question
A charger that has stopped
Ask for the make, what it is doing, and the postcode. Mention warranty so the caller knows you may need the installer or the manufacturer first.
A new install
This is not a repair. Exclude install searches or send them to an installer you actually work with, on a different page.
A workplace unit
Access and the number of bays change the visit. Ask who manages the site.
What to track
Diagnosed visits and completed chargeable repairs. Warranty calls that were not yours to fix should be counted so the cost per repair stays honest.
What this looks like in practice
Someone whose charger has stopped overnight may need to check warranty cover first. Ask for the model and symptoms, and record how many enquiries become chargeable repairs.
Questions before you spend on ads
How can I avoid installation calls in repair campaigns?
Describe the makes and faults you cover, and ask about warranty status. Review diagnosed faults and chargeable repairs separately.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of chargeable charger repairs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Why exclude installation searches?
Those people want a new unit priced. They drown a repair budget and rarely become a fault-finding job.
What should the page say about warranty?
That you will ask who fitted it and whether cover applies before a chargeable visit.
What is a result?
A repair you completed and were able to charge, or a warranty job you were instructed to do.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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