EV home charging installations
Group home installations separately from workplace chargers. Explain the details needed to estimate the work.
Google Ads for EV charger installers
A driveway charger depends on where the car sits and how far that is from the supply. Ask for those details before the survey, and compare installs booked afterwards.
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Separate home chargers from workplace units
Qualify and measure enquiries
Collect off-street parking, charger preference and supply details. Track approved surveys and installed units.
Ask about parking and the supply
A flat with no off-street parking is a different conversation from a house with a driveway. The page should say who you can help before they enquire.
Installs that need different surveys
A home charger
Ask whether they have off-street parking, where the car will sit, and any charger they have already been told to use.
A workplace or a block of units
Ask how many bays and who manages the building. This is a survey, not a single domestic install.
A repair of a charger you did not fit
Send that to a repair specialist or a separate route. It is not a new install.
What the survey request should include
Off-street parking, where the car parks, and anything they know about the supply. Track surveys approved and units installed.
What this looks like in practice
A driveway charger quote can depend on where the car sits and how far it is from the supply. Ask for those details first and compare installation bookings after the survey.
Questions before you spend on ads
What do I ask before quoting a driveway charger?
Ask where the car parks and where the electricity supply is. Track completed installs after survey instead of counting every eligibility enquiry.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed charger installs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should installers advertise grants or specific tariffs?
Only with wording your compliance check is happy with, and only if the customer would still qualify. Vague savings claims attract the wrong jobs.
What filters unsuitable homes?
A clear line on off-street parking, and the areas you survey.
How do I measure it?
Installs booked after survey, split between homes and workplaces.
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