Google Ads for fitness & wellbeing
Promote classes and sessions with room and track who goes on to buy a pass or membership.
Find your business type
Start with the sessions that have room
A full class creates a poor trial experience. Advertise sessions with capacity, then look at first visits and how many people go on to buy a pass or membership.
Where should the first ad budget go?
Put the budget behind sessions with space.
Separate a class trial from a membership or a paid training block. Track attendance and repeat bookings so a full trial list does not mask unused sessions elsewhere.