Yoga classes and studio passes
Organise campaigns by class type and beginner-friendly sessions. Match budget to the timetable and spare capacity.
Google Ads for yoga studios
If the beginner class has room and the Saturday class is full, send people to the class they can book. Track first visits and later pass purchases.
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Advertise classes with space
Qualify and measure enquiries
Track first class bookings and conversion to a pass or membership. Keep timetable views separate.
Keep beginners apart from the regular timetable
A first visit to a packed advanced class does not become a pass. Show the beginner sessions and the times that have mats free.
Bookings that mean different things
A beginner class
Say it is for beginners, when it is, and how to book. This is the campaign for new students.
A pass or a membership
Offer this after you know the class has room. Track who buys a pass after a first visit.
A specific style
Only advertise styles you teach. A hot-yoga search is no use if the room is not heated.
What to measure
First classes booked and attended, then passes or memberships bought. Timetable views are not students.
What this looks like in practice
If a beginner class has space but the Saturday flow class is full, send people to the timetable entry they can actually book. Track first visits and later pass purchases.
Questions before you spend on ads
How do I promote yoga classes with spare capacity?
Send visitors to the bookable timetable entry. Compare attended first classes and pass purchases rather than timetable views.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of passes purchased linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should a full class stay in the ads?
No. Send the budget to classes with space.
What should the page show?
The timetable entry they can book, where you are, and what to expect at a first class.
What is a result?
A first visit that turns into a pass.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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