Personal training packages
Separate in-person coaching from online programmes where both are offered. Show training location and availability.
Google Ads for personal trainers
A client who can only train before work needs a regular early slot. Use the introductory session to see if you can offer it, and measure blocks they pay for.
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Show where and when you train
Qualify and measure enquiries
Collect goals and preferred slots. Measure attended intro sessions and paid training blocks.
Sell a block, not a single curious message
A price enquiry with no preferred time is not a client. Ask for goals in plain language and the slots they can keep.
Offers that attract different clients
In-person training
Say the gym or park and the times you have. A client across the city may not be worth the travel.
Online coaching
This is a different product. Keep it off the local campaign if you want people in the gym.
A specialist goal you do not coach
Exclude it. Injury rehabilitation and sport-specific work need a trainer who offers them.
What to measure
Intro sessions attended and training blocks paid for. A follow on social media is not a client.
What this looks like in practice
A client who can only train before work needs to know if you have a regular early slot. Use the introductory session to confirm fit and measure paid blocks booked.
Questions before you spend on ads
How do I fill early personal training slots?
Put the actual time and training location on the page. Measure intro sessions that result in a paid block at the slot offered.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of paid training blocks linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
How local should a trainer advertise?
Inside the area you will travel, or the gym you already work from.
What should the page make clear?
Times, location, and what the first session is for.
What shows demand is real?
Paid blocks after an intro, not messages asking for a discount.
Plan your campaign
Explore related businesses
Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
Request a free consultation