Occupational therapy referrals
Distinguish clinic appointments from home or workplace assessments. Explain referral and geographic requirements.
Google Ads for occupational therapists
A workplace assessment and a home visit involve different travel. Put the coverage on the right page and review accepted referrals in the practice system.
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Separate clinic, home and workplace
Qualify and measure enquiries
Track accepted referrals and attended assessments. Keep client histories in the practice system.
Keep client histories out of ad platforms
The ad account can show that an assessment was attended. The client’s history stays in the practice system.
Referrals that book differently
A clinic appointment
Show where you consult and how a referral works. Advertise this when the clinic diary has space.
A home visit
Ask for the area. Travel time is part of whether you can take it.
A workplace assessment
Ask for the type of workplace in broad terms and the town. This is a different visit from a clinic slot.
What to measure
Accepted referrals and attended assessments, in aggregate. Do not send client histories or diagnoses to the ad platform.
What this looks like in practice
A workplace assessment and a home visit involve different travel and scheduling. Put service coverage on the relevant page and review accepted referrals in the practice system.
Questions before you spend on ads
How should an OT practice assess enquiries from ads?
Describe clinic, home and workplace options clearly. Use aggregate accepted referrals and attended assessments to compare campaigns.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended assessments linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Can the ads describe conditions?
Describe the service and who it is for in general terms. Keep case detail out of ads and out of advertising tags.
Should every setting share one campaign?
No. Clinic, home and workplace have different travel and different intake.
What is a result?
An attended assessment you accepted. The record stays in the practice.
Plan your campaign
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Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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