Physiotherapy appointment bookings
Separate first assessments from other treatments according to clinic capacity. Show venue and booking options.
Google Ads for physiotherapists
A first assessment takes a different slot from a follow-up. Show the clinic and how to book, and report attended first appointments in aggregate.
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Advertise the appointments you have
Qualify and measure enquiries
Measure confirmed and attended assessments separately. Keep information about injuries in the clinic system.
Keep injury detail in the clinic system
The ad platform should learn that an assessment was attended, not what the injury is. Do not put clinical notes in forms that feed the ad account.
Slots that fill differently
A first assessment
Show the venue and the next available new-patient slots. If those are gone, pause the ads.
A follow-up
Existing patients should rebook in the clinic system, not through a prospecting campaign.
A service you do not offer
Home visits, paediatric work or a specialism you do not run should be excluded.
What to measure
Confirmed and attended first assessments, as totals. Keep information about injuries in the clinic system.
What this looks like in practice
A first assessment takes a different slot from a follow-up. Show clinic and booking options and report attended first appointments in aggregate.
Questions before you spend on ads
How can I fill first-assessment slots in my clinic?
Show available venues and booking options. Measure attended first assessments in aggregate, with injury details kept in clinical records.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended first assessments linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
What should the ads say?
Where the clinic is, how to book an assessment, and which appointments exist. Avoid treatment promises.
Should every therapist share one campaign?
Split them if their diaries and specialisms differ.
What is a result?
An attended first assessment. Clinical detail stays in the clinic.
Plan your campaign
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