Podiatry clinics and home visits
Separate clinic appointments from home visit campaigns where available. Set coverage by practitioner travel time.
Google Ads for podiatrists
One practitioner may have clinic space and no home round that week. Set the ads by visit type, and compare attendance without collecting clinical details in marketing tools.
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Separate clinic and home visits
Qualify and measure enquiries
Compare attended appointments by visit type. Keep clinical details away from advertising reports.
Set the area by travel time
A home visit across town can take the slot of two clinic appointments. Advertise home visits only in the patch you will travel that week.
Bookings that use the diary differently
A clinic appointment
Show the address and the times. This is the default campaign when the room has space.
A home visit
Ask for the postcode first. If it is outside the round, the page should say so.
A problem you do not treat
Exclude it. The page should describe general foot care and how to book, not invite clinical detail into the ad account.
What to measure
Attended appointments by clinic or home visit. Keep clinical details out of advertising reports.
What this looks like in practice
One practitioner may have room for clinic appointments but no home rounds that week. Set enquiries by visit type and compare appointment attendance without collecting clinical details in marketing tools.
Questions before you spend on ads
Do clinic appointments and home podiatry visits need separate ads?
Separate them when staffing, geography or timing differ. Review aggregate attendance for each visit type.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of attended podiatry visits linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
What should the ads avoid?
Diagnoses and promises about treatment. Offer an appointment and say where.
Should home visits use the same radius as the clinic?
No. Home visits need a tighter area because of the travel.
What is a result?
An attended appointment, split by visit type.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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