Solar panel and battery projects
Distinguish new solar installations from battery retrofits. Show which property and system types you can assess.
Google Ads for solar panel installers
A household that already has panels may only want a battery. Separate that from a new installation, and compare projects that proceed after a survey.
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Separate new systems from batteries
Qualify and measure enquiries
Ask about roof type and existing equipment. Track surveys and signed projects by configuration.
Ask about the roof and what is already there
A quote without the roof type and whether panels are already fitted is a guess. Get both before a surveyor drives out.
Projects that survey differently
A new solar installation
Ask about the roof, shading in their own words, and the property type. Show which roofs you will and will not assess.
A battery on an existing system
Ask what is already installed. This is a different survey and should not spend the new-roof budget.
A commercial roof
Only if you install them. The search is different and the sales cycle is longer.
What to track
Surveys and signed projects, by new install and battery retrofit. A survey on a roof you do not fit is a wasted visit.
What this looks like in practice
A homeowner with panels already installed may only want a battery. Separate that from new roof installations and compare projects that proceed after a survey.
Questions before you spend on ads
Can I advertise battery retrofits separately from solar installs?
Give existing solar customers a separate route and ask what kit they have. Measure surveys that turn into signed work for each setup.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of signed solar or battery installs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
Should installers advertise savings figures?
Only figures you can stand behind for that property. A generic saving attracts surveys you cannot price.
What should the page ask?
Roof type, whether panels are already there, and the postcode.
What is a result?
A signed project after a survey you were equipped to do.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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