Mobile fitting and depot stock
Split mobile tyre fitting from depot bookings. Match campaigns to available sizes and locations.
Google Ads for tyre fitting
A driver with a puncture wants the right tyre fitted today. Ask for the size and the postcode before you quote a mobile fit, and keep depot bookings separate.
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Split mobile fitting from the depot
Qualify and measure enquiries
Ask for tyre size, postcode and urgency. Count paid fittings and capture when stock or distance prevents a booking.
Match ads to sizes you can supply
A price for a size you do not have becomes a lost booking and a wasted trip. Show how to find the size and which areas the van covers.
Bookings that fail for stock or distance
A mobile fitting
Ask for the size and the postcode. If the van cannot reach them today, say so rather than taking a booking you will move.
A depot booking
Show the branch and the times. These are different economics from a van on the drive.
A size you do not stock
Do not advertise it. The search is specific and the driver will be annoyed if you then order it for next week without saying so.
What to record
Paid fittings, and the enquiries you could not do because of stock or distance. That gap is the campaign’s real cost.
What this looks like in practice
A driver with a puncture usually wants to know whether you have the right tyre and can fit it today. Ask for the size and postcode before quoting for a mobile fitting, and keep depot bookings separate when reviewing results.
Questions before you spend on ads
How do I avoid paying for calls about tyres I don’t stock?
Ask for tyre size, postcode and urgency before quoting. Separate mobile fitting from depot bookings and log enquiries lost because the size was unavailable or the drive was too far.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of paid tyre fittings linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
For illustration, £450 in Google Ads spend and £299 in management fees divided by 12 paid fittings is £62.42 per fitting, before VAT and any setup fee. If only eight fittings go ahead, the same spend costs £93.63 per fitting. Compare that with what you keep after tyres, fitting time and travel.
Questions from local owners
Should mobile and depot share ads?
No. The area, the price and the capacity are different.
What should the page ask?
Tyre size, postcode, and whether they need a mobile fit or can come to you.
What is a result?
A tyre fitted and paid for.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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