Google Ads copy and optimisation
Write and test search ads that make it clear what you offer and give the right local customers a reason to get in touch.
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Who it’s for
Businesses whose ads use the same wording across services or attract enquiries for work they do not offer.
Example
A dental practice could use different headlines for emergency appointments and routine check-ups, with each ad pointing to the relevant page.
What we do
- Review search terms and landing pages to understand what customers expect.
- Write responsive search ads around the service, location and relevant selling points.
- Compare performance and enquiry quality before carrying stronger messages into other campaigns.
Copy you can review
Search ad headlines and descriptions grouped by service, with a clear reason for each angle we test.
What do you need to write the ads?
Your services, areas covered, typical turnaround and any claims or offers you can substantiate.
Say what customers ask on the phone
Use the details that help customers choose, such as whether you fit at home, handle commercial vehicles or have weekday appointments. When testing copy, compare suitable enquiries alongside clicks.
Talk to us about your Google Ads
Tell us about your business, the areas you serve and what you’d like to improve.
Request a free consultation