Local PPC targeting for towns and postcodes
Focus Google Ads on the locations you actually serve and review whether those areas produce enquiries your team can take on.
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Who it’s for
Businesses with defined service areas, multiple branches or too many enquiries outside their territory.
Example
A mobile repair service could target the postcodes it can reach reliably and exclude areas that would make appointments impractical.
What we do
- Map priority towns, postcodes and exclusions around how your business operates.
- Choose location settings appropriate to your service and review geographic performance.
- Use enquiry feedback to refine coverage and shift budget towards better-performing areas.
A clear coverage plan
See which towns and postcodes to include, which to exclude and where to review results separately.
Can you split campaigns by branch?
Yes, when there is a clear operational reason. We consider demand and budget before deciding whether separate campaigns make sense.
Set coverage around a working day
Consider how long the team can travel when traffic is heavy and which jobs justify a longer trip. Review booked work by postcode and make room for neighbourhoods you can serve reliably.
Talk to us about your Google Ads
Tell us about your business, the areas you serve and what you’d like to improve.
Request a free consultation