Google Ads campaign strategy and setup
Build a Google Ads account around the services you want to sell, the areas you cover and the enquiries your team can handle.
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Who it’s for
New advertisers and businesses rebuilding an account after a change in services, territory or budget.
Example
A heating company could start with separate campaigns for boiler repairs and installations, with different budgets and messages for each.
What we do
- Review local search demand, competition and the value of an enquiry.
- Group keywords and ads by service, then set location targeting, exclusions and an initial budget.
- Check the landing pages and test conversion tracking before launch.
Your launch plan
A campaign structure, starting budget and launch checklist based on the services and areas you want to prioritise.
Can I start with one service?
Yes. Starting with one priority service can make it easier to see what the budget is buying before expanding.
What to bring to a setup call
Have your service list, target postcodes, opening hours and the person who handles enquiries to hand. We use them to agree which searches to start with, where to send visitors and what should count as a successful call or form submission.
Talk to us about your Google Ads
Tell us about your business, the areas you serve and what you’d like to improve.
Request a free consultation