Safe opening and service visits
Separate non-destructive opening, relocation and servicing where offered. Run campaigns only within service capacity.
Google Ads for safe engineers
A business that needs a safe moved has access and weight issues a service visit does not. Gather the make and the site, check authority in your usual way, and track work completed.
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Separate opening, moves and servicing
Qualify and measure enquiries
Ask for safe make and location, and verify authority to access through your normal process. Track attended calls and completed work.
Confirm you should be there
Opening work needs your normal checks that the caller is allowed access. The ad should not imply you will open any safe for anyone who calls.
Jobs that need different preparation
A safe that will not open
Ask for the make and the town, then follow your usual authority checks before you schedule. Run these ads only when an engineer can go.
A move
Ask about access, stairs and the weight if they know it. This is a planned job.
Servicing
A booked visit. Keep it out of the urgent opening budget.
What to track
Attended calls and completed work, by opening, move and service. Do not collect more identity detail in the ad platform than you need to return the call.
What this looks like in practice
A business needing a safe moved may have access and weight constraints that a servicing enquiry does not. Gather make and site details, verify authority through your usual process, and track work completed.
Questions before you spend on ads
What should a safe engineer ask before booking a visit?
Ask about the safe, access and the kind of work requested. Use your usual checks for authority to access and track jobs that proceed.
How do I work out what I paid for the work?
Add Google ad spend and management fees, then divide that by the number of completed safe jobs linked to those ads. Include any setup fee in a separate first-month calculation. Use the same period for spend and results, and keep repeat calls, cancellations and unfinished enquiries out of the final count.
Questions from local owners
What should the ads not promise?
That any safe will be opened on demand. Describe the service and that you will confirm the instruction.
Should moves and openings share ads?
Split them. One is urgent and checked carefully. The other is planned.
What is a result?
Work you attended and completed after your normal checks.
Plan your campaign
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Talk to us about your Google Ads
Tell us what you want to sell, where you can travel and which enquiries are worth taking.
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